The deal points to the need for connected experiences that present brands in compelling ways and with clearly defined characteristics.
(SOURCE) https://www.marketingdive.com/news/wpp-acquires-passport-agency-integrated-programs-brands/633710/
The deal points to the need for connected experiences that present brands in compelling ways and with clearly defined characteristics.
(SOURCE) https://www.marketingdive.com/news/wpp-acquires-passport-agency-integrated-programs-brands/633710/
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