Following the announcement that it intends to merge VML Y&R and Wunderman Thompson to create VML next year, WPP will continue its $120 million (100 million pound) simplification drive within its media business GroupM it has revealed while announcing its third quarter figures, including a surprising 1.8% decline in revenue. The decline in revenue has…
(SOURCE) https://www.adweek.com/agencies/wpp-ceo-mark-read-on-the-latest-plan-to-simplify-groupm/