YouTube noted the increasing interplay between short-form and long-form content on its platform when it released its latest Culture & Trends Report at Cannes Lions last month, and that interplay shows no signs of slowing. The Google-owned video site said Thursday that YouTube Shorts containing content that was sampled from long-form videos generated more than…

(SOURCE) https://www.adweek.com/media/youtube-100b-views-of-shorts-with-content-from-long-form-videos-in-april/