Database software company ZoomInfo is integrating with demand-side platform (DSP) The Trade Desk to let its business-to-business marketer customers programmatically buy ads with more breadth and precision than before, with the aim of driving revenue. ZoomInfo’s main business line is a business-to-business (b-to-b) database, containing contact and other business information. Last year, following the acquisition…

(SOURCE) https://www.adweek.com/programmatic/zoominfo-is-making-b-to-b-ad-buying-easier-through-trade-desk-integration/