But Simon Porte Jacquemus (@simon_porte_jacquemus) has managed to do just that. The brand (@jacquemus) has gained insider and consumer attention for events like its runway shows, set in spectacular locations ranging from wheat fields to salt marshes. In 2022, it reached $200 million in sales; it’s well along the path from buzzy emerging label to bonafide powerhouse.
Jacquemus imbues its in-person, offline experiences with the same day-to-day authenticity and storytelling it does online. The brand has put its own twist on showing collections off the traditional fashion calendar, hosting events in unique, exclusive locations that contribute to the overall aesthetic around the brand. Settings include the Camargue salt marshes in the South of France (for its Autumn/Winter 2022 collection), a beach on the Hawaiian island of O’ahu (Spring/Summer 2022) or the gardens of Versailles (Autumn/Winter 2023). They’re usually set outdoors, as well, providing better light and a more engaging backdrop.
For more on Jacquemus’ on and offline strategy, download BoF’s case study The Essential Brand Marketing Guide. #linkinbio
✍️ @dianaspearl
? @jacquemus | Launchmetrics/Spotlight
