Bye for now, see now, buy now shows. That seems to be the fashion industry’s prevailing sentiment toward a format that was a big disruptor when it emerged in 2016 but whose use is dwindling, or at best intermittent.

@muglerofficial was the latest designer name to pivot away from see now, buy now (SNBN) and return to Paris Fashion Week in September and show a spring 2024 collection, roughly six months before it will be delivered to consumers.

@tomford and @ralphlauren are among other marquee brands that also relinquished the SNBN format in recent years.

Notable stalwarts include @jacquemus, @emiliopucci and @boss, whose Sept. 22 show during Milan Fashion Week will be SNBN, and will debut a sustainable outerwear capsule crafted from the HeiQ AeoniQ fabric.

Read more at the link in bio.

Report: @milessocha and @lisajlockwood