The influencer, known for her outfit photos and candid Instagram Story posts, was an early fashion blogger who translated her fame to Instagram, and later, product, with a 2017 collaboration with swimwear brand Onia that turned into an ongoing partnership and a 2019 team-up with Joe’s Jeans. But her attempt to parlay that moment into a fashion empire seemed to hit a roadblock in 2020, when, shortly after releasing a collection with Macy’s, Bernstein was hit with accusations that her brand’s skirts, dresses, and even face masks copied smaller designers’ work.
The controversy drew far more attention online than her clothes; the mere mention of Bernstein’s name on Instagram can attract a flood of negative comments. In January 2021, Insider even published an investigation into the accusations, uncovering new instances of alleged copying.
Bernstein always denied the allegations, even suing one brand after it accused her of copying a print.
Three years on, Bernstein is no longer working with Macy’s (her partnership ended in early 2021). But her other brand, WeWoreWhat, is still going strong. Co-owned by Onia founders Carl Cunow and Nathan Romano, Bernstein said the brand hit $30 million in sales last year, through its own website and retail partners, including Revolve.
Read the full story on the social media star’s clothing brand. #linkinbio
✍️ @dianaspearl
? @weworewhat
