@Dior’s blockbuster J’Adore women’s fragrance is the star of a new sweeping exhibition that mines the brand’s heritage. The show opens to the public at the École Nationale Supérieure des Beaux-Arts in Paris on Wednesday.

“Dior J’Adore!” is a celebration of the LVMH Moët Hennessy Louis Vuitton-owned house’s bestselling women’s scent, which was launched in 1999, and a look at its centricity at Dior — not least due to its link to the color gold and to artists, mainstays for the brand still today.

The fragrance’s name came from the expression of adoration — “j’adore” — that Christian Dior himself frequently used, as did John Galliano, the designer, more recently in the house’s history.

Read more at the link in bio.

Report: @jenniferbethweil