English football team Crystal Palace (@cpfc) has become the first club in the Premier League, the world’s most-watched football competition, to hire a creative lead to oversee apparel collections and fashion partnerships.
The London-based team, which finished 11th in the Premier League last season, tapped sports marketing veteran Kenny Annan-Jonathan for the new role. His first project in the creative director-style role will be to launch an autumn/winter apparel collection for the upcoming 2023-2024 season, he told BoF.
Sports organisations are increasingly exploring how they can maximise lucrative merch sales through fashion collaborations, tapping into teams’ global audiences.
Read the full story in our #linkinbio
✍️ @danielyaw_
? @jaykammy | Getty
The London-based team, which finished 11th in the Premier League last season, tapped sports marketing veteran Kenny Annan-Jonathan for the new role. His first project in the creative director-style role will be to launch an autumn/winter apparel collection for the upcoming 2023-2024 season, he told BoF.
Sports organisations are increasingly exploring how they can maximise lucrative merch sales through fashion collaborations, tapping into teams’ global audiences.
Read the full story in our #linkinbio
✍️ @danielyaw_
? @jaykammy | Getty
