For Mansur Gavriel (@mansurgavriel), what’s old is new again.
On Sunday afternoon, the brand staged its first New York Fashion Week presentation since 2019, taking over a block on Orchard Street in the Lower East Side neighbourhood to showcase its signature minimalist handbags.
The event served as a belated 10th birthday party for the New York-based label, created by artists Rachel Mansur and Floriana Gavriel in 2012. Before and after a brief, almost missable runway moment, guests were invited to munch vegetable canapés and take a free commemorative tote bag.
The showcased collection, however, did not feature any new products. Instead, it highlighted the label’s best-sellers from the past decade, including its circle satchel and once-viral drawstring bucket bag, dozens of which also comprised a giant tower activation at the entrance of the event.
BoF explores how the brand is hoping to win over a new group of Gen-Z shoppers with the same best-selling handbags that had captured the hearts of Millennials. #linkinbio
✍️ @kittykewlcat
? Mansur Gavriel
#RetailFashion
On Sunday afternoon, the brand staged its first New York Fashion Week presentation since 2019, taking over a block on Orchard Street in the Lower East Side neighbourhood to showcase its signature minimalist handbags.
The event served as a belated 10th birthday party for the New York-based label, created by artists Rachel Mansur and Floriana Gavriel in 2012. Before and after a brief, almost missable runway moment, guests were invited to munch vegetable canapés and take a free commemorative tote bag.
The showcased collection, however, did not feature any new products. Instead, it highlighted the label’s best-sellers from the past decade, including its circle satchel and once-viral drawstring bucket bag, dozens of which also comprised a giant tower activation at the entrance of the event.
BoF explores how the brand is hoping to win over a new group of Gen-Z shoppers with the same best-selling handbags that had captured the hearts of Millennials. #linkinbio
✍️ @kittykewlcat
? Mansur Gavriel
#RetailFashion
