From the return of lip gloss to the growing movement toward skin care infused lip offerings, lip makeup is in the midst of an evolution. In honor of #nationallipstickday, a quick glimpse into how lipstick is faring amidst it all.

Data from Circana shows lip makeup was the fastest-growing segment in the U.S. makeup market during the first half of 2023, growing 35 percent in prestige and 21 percent in mass.

Lipstick sales specifically grew 14 percent during the period.

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Report: @noorlobaddie