German luggage-maker @rimowa has peopled its latest campaign with celebrities who are always on the move: Blackpink member @roses_are_rosie, champion Formula 1 pilot @lewishamilton, and French soccer player @k.mbappe.

The ads break Thursday across cinema, digital, outdoor, and print. The short films are meant to show “a more personal, human side to the global icons” as they move around the world.

Previous “Never Still” campaigns — which kicked off in 2018 — have featured likes of Rihanna, LeBron James, Roger Federer, Kim Jones, and Patti Smith.

See more at WWD.com

Report: Miles Socha