The search and advertising giant announced today three different tools aimed at helping online shoppers with purchases:
▪️ One uses AI to suggest gift ideas tailored to the user’s query, in case they’re stumped on what to get a child who wants to be a scientist or an adult who is obsessed with knitting.
▪️ Another lets users generate photorealistic variations of items they’d like to see — say a metallic puffer jacket or leopard-print hoodie — and then finds the real products in Google’s shopping ecosystem that offer the closest match.
▪️ Lastly, the company is extending its virtual try-on feature, which uses AI to depict how an item will appear on a range of different models, to men’s tops after introducing the technology on women’s tops in June.
The first two features won’t go live to all users. They’ll only be available to US users through Google’s Search Labs, where it tests new capabilities, as part of the “search generative experience,” or SGE, it unveiled earlier this year, though any US shoppers interested can sign up to get access.
The new expansion of virtual try-on, however, will be accessible to all US mobile users as of today, with desktop soon to follow. Customers will see a “try on” icon next to products from hundreds of brands including J.Crew, Abercrombie & Fitch Co., Banana Republic and Under Armour. As with its women’s try-on, Google will let users see the product on 40 different models of varying sizes, body shapes and skin tones.
Read the full story on Google’s new features by BoF’s Marc Bain.
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