It’s true that Cameroon’s fashion market is less developed than those in South Africa, Nigeria, Kenya — and some say those in the next league such as Senegal and Côte d’Ivoire — but its current ranking only highlights the market’s “huge potential” for growth, said Anne Marseille Nna, a Yaoundé-based fashion journalist who contends that Cameroon and the wider central Africa region is “especially fashion-conscious.”
Spanish high-street label Mango was among the first to set up shop at the $160 million shopping centre called the Douala Grand Mall and the brand’s presence encouraged others like Turkish fast fashion player LC Waikiki to enter the Cameroon market. Today, the mall welcomes more than 200,000 daily visitors to its 160 shops, according to spokesperson Alain Tchakounté.
BoF unpacks how the country has attracted global retailers like Mango and LC Waikiki thanks to a relatively diversified economy and higher consumer purchasing power than other markets in the subregion, read more in our #linkinbio.
✍️ Kingsley Kobo
? @claudekameni
#AfricanFashion
Spanish high-street label Mango was among the first to set up shop at the $160 million shopping centre called the Douala Grand Mall and the brand’s presence encouraged others like Turkish fast fashion player LC Waikiki to enter the Cameroon market. Today, the mall welcomes more than 200,000 daily visitors to its 160 shops, according to spokesperson Alain Tchakounté.
BoF unpacks how the country has attracted global retailers like Mango and LC Waikiki thanks to a relatively diversified economy and higher consumer purchasing power than other markets in the subregion, read more in our #linkinbio.
✍️ Kingsley Kobo
? @claudekameni
#AfricanFashion
