@lanvin is adding a new global brand ambassador to its roster. The French fashion house on Wednesday named Chinese actor Cheng Yi its new global brand ambassador, furthering its relationship after working with Yi for several years. ⁠
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“Cheng Yi is a star of China’s bustling entertainment industry. He is part of a new generation of actors that are redefining contemporary Chinese culture on a global stage,” Lanvin said in a statement. “With an appreciation for the elegance and contemporary energy of the new Lanvin, Yi is a natural addition to the developing universe of the Maison.”⁠
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Read more at WWD.com⁠
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Report: @laylailchi⁠
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#ChengYi #Lanvin