Marc Jacobs Beauty is preparing a comeback, The Business of Beauty has learned, two years after its Velvet Noir mascara and other cult products were quietly pulled from shelves.

The return is part of an expanded partnership with Coty, the New York-based beauty giant that has produced the brand’s fragrances for two decades. That licence will now run at least through 2038 and include cosmetics for the first time. New products are likely to hit shelves in 2025, people familiar with the deal told The Business of Beauty.

The timing couldn’t be better for both parties.

To read more on the high-end beginnings of Marc Jacobs Beauty and Coty’s relaunch of the designer’s cosmetics line, head to our #linkinbio.

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