On Saturday, new #Gucci creative director Sabato De Sarno (@sabatods) offered a glimpse of his vision for the stalled Italian megabrand, posting an image from a high jewellery campaign starring model Daria Werbowy (@dotwillow) to his personal Instagram account.
The visual, shot by photographer David Sims (@davidsimsofficial) and styled by Alastair McKimm (@alastairmckimm), features Werbowy curled up next to the pool at Los Angeles’ Chateau Marmont hotel wearing oversized, gold statement earrings and subtly branded black bikini briefs.
Little had been heard from De Sarno since he was named successor to former Gucci designer Alessandro Michele in January. And with only weeks to go until his catwalk debut in Milan next month, some industry insiders were left scratching their heads.
The ad’s stripped-back aesthetic, along with the casting of Werbowy, who appeared in a 2004 campaign for Tom Ford’s Gucci and became the face of Phoebe Philo’s Céline before retiring in 2016, is in keeping with Gucci’s attempts to reinforce its high-end credentials as it works to transition from what parent company Kering has described as an era of fashion-driven “reinvention” to a new chapter of “sustainable elevation.” #linkinbio
✍️ @tamisonoconnor
? @sabatods
#LuxuryFashion
The visual, shot by photographer David Sims (@davidsimsofficial) and styled by Alastair McKimm (@alastairmckimm), features Werbowy curled up next to the pool at Los Angeles’ Chateau Marmont hotel wearing oversized, gold statement earrings and subtly branded black bikini briefs.
Little had been heard from De Sarno since he was named successor to former Gucci designer Alessandro Michele in January. And with only weeks to go until his catwalk debut in Milan next month, some industry insiders were left scratching their heads.
The ad’s stripped-back aesthetic, along with the casting of Werbowy, who appeared in a 2004 campaign for Tom Ford’s Gucci and became the face of Phoebe Philo’s Céline before retiring in 2016, is in keeping with Gucci’s attempts to reinforce its high-end credentials as it works to transition from what parent company Kering has described as an era of fashion-driven “reinvention” to a new chapter of “sustainable elevation.” #linkinbio
✍️ @tamisonoconnor
? @sabatods
#LuxuryFashion
