Phoebe Philo is one step closer to launching her new namesake label. Today, the brand, which is set to debut digitally in September, began registering customers at phoebephilo.com, fuelling anticipation amongst her fanbase of “Philophiles.”
Philo has been largely silent since July 2021, when she announced her return to fashion after a three year hiatus with a start-up brand backed by LVMH, which has a minority stake in the venture.
“Being in my studio and making once again has been both exciting and incredibly fulfilling,” she told BoF at the time. “I am very much looking forward to being back in touch with my audience and people everywhere. To be independent, to govern and experiment on my own terms is hugely significant to me.”
Since then Philo has been building her team, strengthening the design and business sides of the label with key hires, including former Asos executive and McKinsey veteran Patrik Silén, who started as managing director last May. But the brand’s debut has been delayed more than once.
Read more on this announcement. #linkinbio
✍️ @vikramkansara @tamisonoconnor
?️ @phoebephilo
Philo has been largely silent since July 2021, when she announced her return to fashion after a three year hiatus with a start-up brand backed by LVMH, which has a minority stake in the venture.
“Being in my studio and making once again has been both exciting and incredibly fulfilling,” she told BoF at the time. “I am very much looking forward to being back in touch with my audience and people everywhere. To be independent, to govern and experiment on my own terms is hugely significant to me.”
Since then Philo has been building her team, strengthening the design and business sides of the label with key hires, including former Asos executive and McKinsey veteran Patrik Silén, who started as managing director last May. But the brand’s debut has been delayed more than once.
Read more on this announcement. #linkinbio
✍️ @vikramkansara @tamisonoconnor
?️ @phoebephilo
