Swedish high-street retailer @hm staged a surprise event during Paris Fashion Week to announce its upcoming collaboration with French fashion house @rabanne.

Guests received a save-the-date for a private concert at nightclub Silencio late on Monday that promised performances by Robyn and Peggy Chou and a “special moment” with @cher, who has been in town with her boyfriend Alexander Edwards taking in shows by the likes of Balmain, Givenchy and Valentino.

Read more at WWD.com

Report and Video: @jdiderich