Tarte is known on TikTok and Instagram as the makeup brand that flies top-tier creators like Alix Earle and Meredith Duxbury on extravagant getaways to Dubai or Turks and Caicos.
For its next outing, Tarte is thinking smaller. The brand has invited 11 contest winners to New York later this month, for a stay at the Plaza Hotel and a night at Beyoncé’s Renaissance concert.
The concept of giving average customers a version of the luxury treatment normally reserved for influencers has been in the works since last summer, Tarte founder and chief executive Maureen Kelly told BoF. She had just joined TikTok, and was immediately flooded with requests from customers to attend one of the brand’s trips.
Read the full story on why creators are still getting flown around the world on the company dime, but some companies are adopting a less-showy, more authentic-seeming approach amid a backlash to ostentatious displays of wealth. #linkinbio
✍️ Malique Morris
?️ @tartecosmetics
For its next outing, Tarte is thinking smaller. The brand has invited 11 contest winners to New York later this month, for a stay at the Plaza Hotel and a night at Beyoncé’s Renaissance concert.
The concept of giving average customers a version of the luxury treatment normally reserved for influencers has been in the works since last summer, Tarte founder and chief executive Maureen Kelly told BoF. She had just joined TikTok, and was immediately flooded with requests from customers to attend one of the brand’s trips.
Read the full story on why creators are still getting flown around the world on the company dime, but some companies are adopting a less-showy, more authentic-seeming approach amid a backlash to ostentatious displays of wealth. #linkinbio
✍️ Malique Morris
?️ @tartecosmetics
