The @boss flagship fragrances are relaunching with two new testimonials and a fresh pitch to Gen Z and young Millennial audiences.⁠
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@cotyinc, which manufactures the Boss: The Scent Le Parfum fragrances, has tapped the Australian actor @jacobelordi, star of the “Euphoria” series, and American actress @lauraharrier, of “Spider-Man: Homecoming” and “BlacKkKlansman,” for the new campaign, which breaks this weekend.⁠
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The fragrances is a “reinterpretation” of the original scents, but with “unique” formulations.⁠
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Tap the link in bio for more.⁠
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Report: Samantha Conti