This week, Burberry (@burberry) became the latest luxury company to report lacklustre quarterly results, saying sales in the 12 weeks through September had risen just 1 percent from a year earlier compared to an 18 percent jump the previous quarter. Sales in Mainland China and the US fell 9 and 10 percent, respectively.

“There’s a challenging macro environment coming across from all regions,” CEO Jonathan Akeroyd told reporters. “I think this is something that has been quite unique, because historically if you get softness in one region you’re able to pick it up in another.”

Burberry’s numbers added to mounting signs that the post-pandemic boom in luxury spending may be reaching its end: LVMH and Richemont both reported quarterly growth that slowed sharply from the first half of the year, while sales at Gucci-owner Kering fell 9 percent.

Growth is on track to slow further next year, according to consultancy Bain. After rising 8 percent at constant exchange rates to €362 billion ($387 billion) this year, luxury sales will likely rise 1 to 4 percent next year.

Amid the darkening outlook, where can brands turn next for growth?

Read more in our #linkinbio.

✍️ @robert.williams.weaver_parker
? Burberry

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