When it comes to e-commerce, Elyse Walker is hoping the third time will be the charm. Since opening her namesake luxury boutique in the Pacific Palisades 22 years ago, Walker has expanded her business to six locations throughout Southern California. Known for a laid-back curation of luxury basics, Elysewalker stores have been profitable since day one, enticing customers to shop with the brand again and again through a tenacious personal styling programme. ⁠
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After a first try at e-commerce and then a partnership with Revolve, Walker is launching a brand new version of Elysewalker.com this month. Read the full story by BoF’s @kittykewlcat. ? @sophieelgort @elysewalker #ecommercebusiness