Gaming brands are finding no shortage of ways to tap into their communities. In this instance, one mobile game tapped a pop star to help it show off its cast of characters that stretches across the gender spectrum. To announce a new, game-changing team-up, Garena Free Fire, creative agency AKQA and Brazilian singer Anitta collaborated…

(SOURCE) https://www.adweek.com/creativity/anitta-becomes-the-patroa-in-new-music-video-for-battle-royale-game-free-fire/