CANNES, France–The most senior marketer with tech giant Apple shared some of his creative insights at Cannes Lions, including his belief that there will always be advertising agencies and directing them to continue to challenge rather than agree. Tor Myhren, Apple’s vp of marketing communications, relayed a number of tips and insights he picked up…

(SOURCE) https://www.adweek.com/brand-marketing/apples-marketing-chief-claims-agencies-are-forever-while-offering-creative-insights/