Lobbying typically gets a bad rap, conjuring images of backdoor deals corrupting politicians with money. But over in Finland, a creative agency challenged these norms with an unusual lobbying campaign using experiential marketing. Unlike many lobbing efforts that happen behind closed doors, the campaign for Finnish retail giant S Group garnered national media attention and…

(SOURCE) https://www.adweek.com/creativity/how-an-experiential-stunt-in-finland-challenged-lobbying-norms-and-sparked-national-debate/