Everyone has their winter holiday tentpole moments. For some, it’s seeing the Rockefeller Christmas Tree lighting, or watching A Christmas Story or the return of a memorable TV commercial. The lifespan of a TV spot is relatively short, around six to eight weeks, during its first run. But some campaigns are so effective at capturing…

(SOURCE) https://www.adweek.com/brand-marketing/how-effective-are-recurring-holiday-ads/