Various reports over the past year have made it clear that new business at agencies is changing. R3 found agencies are pitching more for smaller projects and scopes. RSW/US uncovered a backslide in the ease of small and midsize agencies winning business. Agencies overall are navigating clients’ smaller budgets, forcing many to fill up their…
(SOURCE) https://www.adweek.com/agencies/how-agency-incentivize-new-business-leaders/