Soccer has been growing in popularity in the U.S.–thanks, in part, to a dominant women’s national team. But as any good marketer knows, a celebrity can change the game. On July 15, Inter Miami CF announced the signing of 36-year-old global phenomenon Lionel Messi to a contract that runs until the end of the 2025…

(SOURCE) https://www.adweek.com/brand-marketing/infographic-lionel-messis-impact-on-miami-and-soccer/