Some sounds just stick, like Goldfish’s time-tested jingle or McDonald’s signature mark of satisfaction, “ba-da ba-ba-baaa.” Intel has its own notable “bong” sound, which the company is updating in a new campaign that celebrates its own sonic branding. Today, Intel released a new campaign titled “How Wonderful Is That?” which aims to cement Intel’s continued…

(SOURCE) https://www.adweek.com/creativity/intel-reignites-its-signature-bong-with-help-from-k-pop-band-aespa-and-popular-creators/