We all think we know what a “story” is–but what is a brand story? What elements need to go into it, and what can it do for us? Let’s Talk About Brand Podcast: Brand Positioning With Todd Irwin In this episode of Let’s Talk about Brand, master “business storyteller” Park Howell joins host Christine Gritmon…

(SOURCE) https://www.adweek.com/brand-marketing/lets-talk-about-brand-podcast-creating-a-brand-story-with-park-howell/