Siloing brand and performance marketing efforts is becoming less common as marketers yearn for a more holistic approach, according to a new report by growth marketing agency 3Q/DEPT. The agency’s 2022 Growth Marketing report bases its findings on survey responses from 400 U.S. marketing leaders at brands with $100 million or more in annual revenue….

(SOURCE) https://www.adweek.com/brand-marketing/marketers-must-balance-media-mix-to-collapse-brand-and-performance-silos/