M&M’s is officially returning to the Big Game, and it’s doing so with a new CMO at the helm. Today, Mars Wrigley North America confirmed M&M’s participation in next year’s Super Bowl under the guidance of its newly appointed chief marketing officer, Gabrielle Wesley. The brand last participated in the event in 2021 with its…

(SOURCE) https://www.adweek.com/creativity/mars-wrigley-north-americas-new-cmo-gabrielle-wesley-leads-mms-back-to-the-super-bowl/