Meta’s emphasis on Reels continues with Monday’s introduction of the Facebook Reels API (application-programming interface), which enables enterprise creators, large publishers, media creation platforms and third-party social media management platforms to integrate a “Share to Reels” feature into their offerings, letting people share Reels from other apps directly to publicly available Facebook pages, including those…

(SOURCE) https://www.adweek.com/media/meta-continues-to-put-muscle-behind-reels-with-debut-of-facebook-reels-api/