Nonprofit Newsrooms, Eyeing Sustainability, Welcome Digital Advertising

Although historically funded primarily by a mix of philanthropy and foundational giving, nonprofit publishers, including Chalkbeat, Cityside, The Texas Tribune and others, have increasingly embraced digital advertising as a key part of their revenue mix, according to data from the Institute for Nonprofit News and interviews with nonprofit executives. The percentage of total revenue INN…

(SOURCE) https://www.adweek.com/media/nonprofit-newsrooms-digital-advertising/

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