Happy accidents are what keep the world interesting, and that goes double for the unexpected gamble of instant film development. You never know exactly what you’re going to get with instant photography, but that’s part of the joy of the medium. In that spirit, Polaroid has released its Reclaimed Blue 600, a striking blue-tinted film…

(SOURCE) https://www.adweek.com/creativity/polaroid-accidentally-created-blue-film-now-it-wants-photographers-to-experiment-too/