Well, Vince Gilligan faithful, it’s official: PopCorners are Breaking Bad canon (at least in the Super Bowl universe). Frito-Lay’s popped corn snack bought its way into the beloved AMC meth drama’s timeline by bringing in Gilligan and production company Interrogate to recreate the show’s origin story…but with snacks. Aaron Paul’s Jesse Pinkman cooks up a…

(SOURCE) https://www.adweek.com/brand-marketing/popcorners-breaking-bad-first-super-bowl-ad/