By now I’m willing to bet you’re tired of wasting your precious ad spend on suboptimal conversion rates. The way out lies in having a solid marketing plan. As annoying as it might be to hear, the success (or lack thereof) around your marketing is almost always tied to how developed and intentional your plan…

(SOURCE) https://www.adweek.com/media/take-time-to-do-the-painstaking-work-of-building-a-solid-marketing-plan/