Historically, marketers have built advertising campaigns around the Olympics, taking advantage of the sports drama, excitement, human interest stories and watercooler moments captivating a global audience. Advertisers reach these engaged fans through a variety of channels, including live video streaming on mobile, which has quickly gained traction with the rise of over-the-top sports streaming. Last…

(SOURCE) https://www.adweek.com/performance-marketing/this-years-world-cup-is-a-key-performance-marketing-opportunity-for-us-brands/