Love is in the air as Tinder tries to woo Gen Z daters. The dating app has launched the next chapter of its global campaign, “It Starts With a Swipe,” emphasizing meaningful connections to attract younger users. Created by agency partner Mischief @ No Fixed Address, Tinder’s three new commercials are sentimental depictions of one-night…

(SOURCE) https://www.adweek.com/brand-marketing/tinder-reimagines-the-summer-fling-as-its-marketing-to-gen-z-pays-off/