Though Warner Bros. Discovery says Max is the one to watch, the company really hopes you’re watching linear TV too. In an earnings call today, the company revealed that there was a 12% decline in advertising, and CFO Gunnar Wiedenfels isn’t optimistic about the near future of the TV advertising market. “The state of the…

(SOURCE) https://www.adweek.com/convergent-tv/warner-bros-discovery-laments-disappointing-linear-tv-advertising-market/