On Jan. 3, the first day back at work for many in Britain after the holidays, Plum Guide chief brand officer Ali Lowry played a role far beyond the typical job description of a marketer: he donned a black hooded robe, grabbed a scythe and crossed a bridge in London as the Grim Reaper. He…

(SOURCE) https://www.adweek.com/brand-marketing/what-a-travel-marketer-learned-from-focusing-on-death-to-sell-vacations/