“If you build it, they will come.” That may have worked for Kevin Costner, but Major League Baseball (MLB) can no longer afford to follow the “Field of Dreams” theory. Baseball has been a cornerstone of American culture since the 1800s, but it appears America’s pastime has lost its mojo. As the new season begins,…

(SOURCE) https://www.adweek.com/creativity/what-mlb-marketing-can-learn-from-fellow-sports-leagues/