Working From Home Spurs Ad Block Rates to Rise

Mobile and desktop ad-block rates are experiencing a gradual uptick, increasing by 11% in 2023 from 2021, according to ad-filtering tech firm Eyeo and its 2023 Ad-Filtering Report. Buoyed by the work-from-home trend, the rate of ad blocking on desktops reached 27% by the end of the second quarter this year, according to the report…

(SOURCE) https://www.adweek.com/media/working-from-home-spurs-ad-block-rates-to-rise/

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