@Jacquemus is on the move. After debuting its “café fleurs” concept in Paris, and staging a series of pop-ups around the world — the French brand has now landed in Seoul.
The latest pop-up from designer Simon Porte Jacquemus launched in the South Korean capital’s popular Seongsu neighborhood on Friday. The fluffy facade of the 2,000-square-foot space is meant to recollect the popular puff-flapped Bambimou bag.
Inside, the brand will host a café with eight drinks on the menu and flower shop featuring white Lisianthus bouquets, alongside accessories from Jacquemus’ fall 2023 “Le Chouchou” collection. Cherries featured heavily in the collection, as well as an ad campaign fronted by Gigi Hadid, and make their mark here in cherry-themed beverages.
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Video: Yoann & Marco
Report: @rhondarichford
