Meaning @TomBrady. The legendary quarterback is plotting his next career phase – whenever that will be – and this week unveils his active/lifestyle brand called – what else? – Brady. And like at Tampa Bay and New England beforehand, he has strong teammates around him, including Jens Grede of Skims, Good American and Frame and Public School New York cofounder Dao-Yi Chow, who serves as creative director.

Head over to our stories for more from today’s Digital Daily.

In the pictures: @bradybrand’s creative director Dao-Yi Chow with looks from the collection.

Report: @jeanpalmieri
?: Andrew Morales/WWD