When Tesla launched in 2003, its mission was to “to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.” Fast-forward almost 20 years and every major car manufacturer has entered the ring, from Volkswagen to Toyota, Peugeot to Ford. EV sales now account for 10%…

(SOURCE) https://www.adweek.com/brand-marketing/ford-has-no-desire-to-be-the-apple-of-the-automotive-industry/