What Brands Need to Know About Creator Marketing in 2024

In the ever-evolving landscape of digital marketing, the creator economy has emerged as a powerful…

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Macy’s Brings AR Disney Princess Experience to Herald Square

Throughout the holiday season, visitors to Macy’s Herald Square flagship will have the chance to…

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Uber and Spotify Are Tapping Into Changing Consumer Behaviors

Car hire app Uber and audio platform Spotify have more evidence that people, especially younger…

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Mark Douglas on the Future of Advertising: Insights from MNTN’s President and CEO

In the latest episode of Marketing Vanguard, MNTN President and CEO Mark Douglas sheds light…

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TikTok Mobile Effect Editor Lets Users Create AR Filters Within the App

In 2022, TikTok launched Effect House, a desktop tool allowing anyone to create augmented reality…

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AB InBev US CMO Exits With No Successor as Bud Light Boycott Bites

After a tough 2023 for Bud Light, Benoit Garbe, the U.S. chief marketing officer of…

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Dow Jones Names Mother, Mediahub and TBWA’s EG+ Its Global Agency Partners

Dow Jones, parent company of The Wall Street Journal (WSJ), Barron’s, Marketwatch brands, among others,…

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Hidden Valley Ranch Partners With Itself for a Double Ranch AR Crossover

To prove it cares about flavor, Hidden Valley Ranch is partnering with itself for a…

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A Giant Disco Ball and Shoes Filled With Champagne Hype: Inside the F1 Las Vegas Grand Prix

As the Formula 1 Heineken Silver Las Vegas Grand Prix runs Nov. 16-18, race sponsors…

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Unlocking the Power of Retail Media Networks

One of the hottest marketing topics right now is retail media. It’s more important than…

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