Black Friday Reaches Record Spend of Nearly $10 Billion in US

With the inflation rate dropping steadily over the past few months, consumers more freely opened…

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Take Time to Do the Painstaking Work of Building a Solid Marketing Plan

By now I’m willing to bet you’re tired of wasting your precious ad spend on…

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Fat Joe Is Bringing His Winning Record to ClashTV

As the self-described “all-time winningest coach” in street basketball, artist and entrepreneur Joe Cartagena (also…

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This Year, Give Thanks for the Creatives

As our November holiday approaches, we find ourselves reflecting on the many things we’re thankful…

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The Gift of Ganja: Brand Positions Cannabis Like Top-Shelf Booze

As far as holiday traditions go, people have been giving weed to each other since…

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Revolutionizing Time(x) With Shari Fabiani

As the CMO of Timex, Shari Fabiani has taken a contrarian approach to marketing the…

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Music Streamer Deezer Wants Listeners to ‘Live the Music’ in New Brand Platform

Through a new brand platform and identity, music platform Deezer wants to offer its users…

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From Reporting to Reduction: How Businesses Are Taking Action on Climate Change

From wildfires raging in Canada to devastating flooding in large portions of the Northeast, the…

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Puma’s Web3 Efforts Are Paying Off and Driving Consumer Engagement

With artificial intelligence making swift advancements every day, the metaverse–recently presumed “dead” in the industry–is…

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NBCUniversal and Google Team Up for Macy’s Thanksgiving Day Parade Campaign

Ahead of Thanksgiving, NBCUniversal and Google partnered with the Radio City Rockettes for three 30-second…

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